IDentity/eyedentity (ATOPIA no. 4 - 2/2004)
“What we are is what we appear to be”. In a fundamentally optical world, entities affirm their existence through their visual appearance: Corporate identities, logos, brandings - today, more than ever, identity is moulded through visibility. If the U.S. immigration now starts collecting the biometrical fingerprints of the incoming foreigners, this is only the most salient, “visible” aspect of a tendency towards “generalized visibility” which has to be questioned.
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